A running log of what got built, who it was for, and what it taught me.
June was about catching up to momentum: two founders who already had the energy and needed the online version to match.
Nourished by Mama Earth
Bianca's first real business, a line of plant-based wellness elixirs. I built it a whole brand world (an earth-toned palette, warm editorial type, my first time designing for a physical product) and helped her land the name itself, from the working title "Heal Better" to Nourished by Mama Earth. She started sending people my way before her own site even launched.
→ How "Heal Better" became Nourished by Mama Earth
BrainHealth Spa
Keith was moving from a mobile setup to his first physical location, a business becoming real. We built BrainHealthSpa.com to carry the vision he already had in his head: the sunset palette, a clear journey, a site that says "this is a real place."
→ Building for the vision: BrainHealth Spa
The theme
Neither of these was about inventing a vision. Both founders had that. It was about catching up to it fast, and making it legible to everyone who wasn't already inside their heads.
