Courtney is about as qualified as they come: thirteen-plus years in education, an MA in literacy from LMU, doctoral work at UCLA, and years teaching middle and high school English and coaching other teachers across districts. If your kid is struggling with reading, she's exactly who you want.
She also had the thing every service business wants: word of mouth. People asked about her. The problem was what happened next. When someone asked "do you know a good tutor?", there was nowhere to send them. All that credibility, and no doorway for it to walk through. The interest was real, and it kept evaporating, because a name mentioned in passing isn't something you can act on.
The real deliverable was a funnel
So we built her a funnel. Not a brochure, a doorway: one shareable link that takes a warm referral and actually converts it. CourtneyLakroix.com leads with her philosophy, "Justice is in the details," lays out what she does without overcomplicating it (foundational reading for the little ones, comprehension and writing K-12, executive-functioning support), and points at one dead-simple action: Book a Free Consultation. One low-pressure form. No maze, no friction, just a clear way in.
The shareability is the whole point. Now "do you know a good tutor?" has an answer you can send. A parent forwards the link, the link does the convincing, and a booked consultation comes out the other end. Word of mouth finally had somewhere to land.
And it's hers to run
I also gave her the keys. There's an admin panel behind the site, so Courtney updates her own copy, her offerings, whatever changes with the school year, without calling anyone. It's her site and her funnel, not something she rents from me. A tutoring business moves with the calendar, and the doorway should move with it.
What changed wasn't a traffic chart. It was that a referral finally had a place to go. Courtney always had the goods and the reputation. Now there's a door people can actually walk through.
